Disrupting the category: The XUV 3XO disrupts with 6+1 key pillars:
o Turn on Design:
▪ Bold, athletic silhouette that commands attention
▪ Ivory colour interiors wrapped with a Soft touch leatherette dashboard and
door trims
o SUV Command Seating:
▪ Best-in-class forward visibility of 23.7°that matches with XUV 700
▪ Command seating position with eye level at 1398 mm above the ground
▪ R17 Alloy Wheels and water wading depth of 350 mm
o Safe Cocoon:
▪ 35 standard safety features including 6 airbags, ESC with Hill Hold Control
(HHC) & All 4 Disc Brakes and more
▪ Engineered to meet the highest B-NCAP safety rating
o Drive of Your Life:
▪ World-class turbocharged engines with best-in-class Torque of 230 Nm (1.2 L
TDGi) and 300 Nm (1.5 L Diesel)
▪ 6-speed AISIN 3
rd Gen Automatic Transmission
▪ Thrilling acceleration of 0 to 60 km/h in 4.5 s (1.2 L TGDi) and best-in-class
mileage of 20.1 km/l* (1.2 L TGDi MT)
o Ride of Your Life:
▪ First-in-segment MTV-CL (Multi-Tuned Valve Concentric Land) technology
▪ Advanced suspension system with MacPherson Strut Fully Independent Front
Suspension and a Twist Beam Semi-independent Rear Suspension
▪ Quietness of gasoline matching XUV 700 gasoline
o Space where it counts:
▪ Best-in-class wheelbase, occupant space, and legroom
▪ Spacious cargo area measuring 364 L**, further expanded with standard 60:40
split seats to maximize storage capacity.
● Sci-Fi Technology
o First-in-segment: SkyroofTM, Dual Zone Climate Control, 65 W USB-C charging,
Electronic Parking brake with Auto Hold, 3 Smart Steering Modes, Level 2
ADAS (1R1V)
o 3XO is also equipped with Twin HD Screens – one 26.03 cm infotainment and
the other 26.03 cm full digital cluster, Harman Kardon Premium Audio with
amplifier & Sub-woofer, 360-degree surround view system with blind view
monitor
Mumbai, April 29, 2024: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today
launched the XUV 3XO, with prices starting from ₹ 7.49 Lakh. Setting new benchmarks in the
compact SUV segment, the XUV 3XO combines standout design, premium interiors,
comfortable ride, cutting-edge technology, thrilling performance, and unmatched safety. The
XUV 3XO represents Mahindra’s commitment to innovation and excellence, culminating in an
SUV that truly represents #EverythingYouWantAndMore.
The XUV 3XO was conceptualised at the Mahindra India Design Studio (MIDS) in Mumbai, and
engineered and developed at the Mahindra Research Valley (MRV) near Chennai. The XUV
3XO represents the world-class capabilities of Mahindra’s global design and engineering team.
Built at Mahindra’s state-of-the-art facility in Nashik using advanced manufacturing processes,
it offers customers a high-quality SUV that is robust and engineered to last.
Appealing to multiple segments XUV 3XO transcends the expectations of the new-age SUV
buyers. Each variant is tailored to meet the specific needs and preferences of its respective
segment, making the XUV 3XO a true category disruptor.
Mr. Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd. said, “With the
launch of the XUV 3XO, starting at an attractive price of ₹ 7.49 Lakh, Mahindra is redefining what
an SUV can be. Engineered to deliver ‘Everything you want & more,’ the XUV 3XO is designed to
cater to a broad spectrum of customers. From those upgrading from a hatchback to their first SUV
to luxury seekers looking for high-end features at a competitive price, the XUV 3XO offers a unique
blend of innovation, safety, comfort, and performance. Each variant is a strategic response to the
nuanced needs of different customer segments, effectively making each variant a disruptor in its
segment.”
R Velusamy, President, Automotive Technology and Product Development, Mahindra &
Mahindra Ltd. said, ” The XUV 3XO exemplifies Mahindra’s dedication to blending top-tier safety,
cutting-edge technology and thrilling performance with standout design. Built on a durable, welltested platform, it is engineered to meet the highest global safety standards, including the B-NCAP.
The XUV 3XO also meets the benchmarks established by our XUV700 – offering best-in-class
forward visibility and the quietness of its gasoline variant is comparable to that of the gasoline. With
superior drivetrain options, robust Level 2 ADAS features, a comprehensive suite of safety
equipment, and advanced technological enhancements, the XUV 3XO is crafted to deliver a driving
experience that’s exhilarating, secure, and ahead of its class.”
The XUV 3XO has been designed, developed, and engineered to meet rigorous global
standards, ensuring that it delivers exceptional quality and performance to our customers.
Mahindra will be introducing the XUV 3XO in global markets, details will be announced shortly.
The XUV 3XO’s bookings will open online and simultaneously at Mahindra dealerships from
May 15, 2024. The deliveries of the XUV 3XO will commence starting from May 26, 2024,
ensuring that customers can enjoy their new Mahindra SUV as soon as possible.
More about the XUV 3XO
Standout Design
The XUV 3XO introduces a bold, athletic silhouette that commands attention. It features a
distinctive front fascia with a piano black finish on the grille and LED Headlamps, LED DRLs
and LED Fog Lamps. At the rear, the infinity LED tail lamp emphasises the wide and stable
stance of the XUV 3XO.
XUV 3XO’s interiors complement its striking exterior with a blend of premiumness and
modernity. Its cabin, boasts premium Ivory colour interiors with a Soft touch leatherette
dashboard that extends to the door trims, and leatherette seat upholstery to elevate the sense
of sophistication. Leather accents on the steering wheel, gear knob, and front armrest further
enhance the premium feel.
SUV Command Seating
The SUV’s credentials are further enhanced by its longest-in-class bonnet, adding a sense of
robustness and forward motion. With a command seating position, eye level at 1398 mm above
the ground, the XUV 3XO offers best-in-class forward visibility of 23.7°, similar to the XUV
- Bold wheel arches and large tyres underscore its ruggedness, with the largest tyre
outside diameter (OD) in its class, contributing to a formidable stance. The impressive ground
clearance, calibrated approach and departure angles, and best-in-class water wading depth
amplify the XUV 3XO’s SUVness factor. Complementing these features are the segmentleading R17 Diamond Cut Alloy Wheels, which further accentuate its authoritative presence.
Eye Point to
Ground
(mm)
Forward
Visibility
Bonnet
Length
(mm)
Ground
Clearance
(mm)
Approach
Angle
Departure
Angle
Water
Wading
Depth (mm)
1398 23.7° 1033 201 23.4° 39.6° 350
Safe Cocoon
Safety is paramount in the XUV 3XO, ensured by the extensive use of high-strength steel and
35 standard safety features. Engineered to achieve the highest B-NCAP safety rating, the XUV
3XO sets new standards in vehicle safety, ensuring peace of mind for you and your loved ones
on every journey.
Additional cutting-edge safety technologies include a 360-degree surround view system with
Blind View Monitor, new-generation Electronic Stability Control (ESC) with hill hold control
and hill descent control, ensuring superior control in challenging driving conditions.
Furthermore, the vehicle comes standard with 6 airbags, 4 disc brakes, 3-point seat belts and
seat-belt reminder for all seats along with passenger airbag on/off for child safety, ISO-FIX
child seats with top-tether, among others, providing comprehensive protection for all
occupants.
These features underscore the XUV 3XO’s commitment to safety, establishing it as a leader in
its class for both active and passive safety systems.
Drive of Your Life
The XUV 3XO is powered by a lineup of world-class Turbo engines designed for exhilarating
performance and superior efficiency. Staying true to the brand’s legacy of offering thrilling
performance, both the mStallion TGDi and the Turbo Diesel engines churn out best-in-class
power and torque of 96 kW (130 PS) & 230 Nm and 85.8 kW (117 PS) & 300 Nm respectively.
Additionally, the mStallion TGDi clocks 0-60 km/h in 4.5 s while offering a segment best fuel
efficiency of 20.1 km/l* with manual transmission.
The XUV 3XO is equipped with 6-speed AISIN 3
rd Gen Automatic Transmission, renowned for
its durability and reliability, as evidenced by its successful implementation in the XUV 700,
which utilises a transmission from the same family. The transmission offers smooth gear shifts
and is optimised to deliver great fuel efficiency as well as a ‘fun to drive’ experience.
Each engine is available with a 6-speed manual gear box and an added option of 6-speed AISIN
automatic transmission for the petrol engines and 6-Speed AutoSHIFT+ for the diesel variants.
Engine Type Max Power Max. Torque Transmission Fuel
Efficiency*
1.2 L mStallion –
TGDi engine 96 kW @ 5000 r/min 230 Nm @ 1500-3750
r/min
MT 20.1 km/l
6-AT 18.2 km/l
1.2 L mStallion
TCMPFi engine 82 kW @ 5000 r/min 200 Nm @ 1500-3500
r/min
MT 18.89 km/l
6 – AT 17.96 km/l
1.5 L Turbo Diesel
with CRDe
85.8 kW @ 3750 r/min 300 Nm @ 1500-2500
r/min
MT 20.6 km/l
6 – AutoSHIFT+ 21.2 km/l
*As per ARAI certification
Ride of Your Life
The XUV 3XO is equipped with an advanced suspension system that includes a MacPherson
Strut Fully Independent Front Suspension and a Twist Beam Semi-independent Rear
Suspension. This setup ensures a ride quality that is quiet and comfortable, with quietness
matching XUV 700. Additionally, the XUV 3XO features first-in-segment three smart steering
modes—Comfort, Normal, and Sport. These smart steering modes are available across all
powertrains, ensuring that every driver can enjoy a controlled and responsive driving
experience, setting a new standard for what drivers can expect from a compact SUV.
The SUV also features custom drive modes—Zip, Zap, and Zoom—specifically in the Petrol
Automatic variants, each designed to enhance the driving dynamics on varying terrains by
adjusting the vehicle’s performance characteristics. Moreover, the XUV 3XO incorporates
MTV-CL (Multi-Tuned Valve Concentric Land) technology within the dampers. This advanced
valving technology significantly improves ride and handling performance by optimizing the
suspension response to different driving conditions.
Space Where it Counts
The XUV 3XO excels in providing a spacious and comfortable environment for all its occupants.
It boasts best-in-class occupant space, which is remarkably generous, comparable even to
SUVs a class above. This is complemented by the spacious boot space, which can accommodate
up to 364 litre*. Additionally, the XUV 3XO offers best-in-class leg and hip room for 1st and
2
nd row passengers, ensuring a comfortable ride for all.
Features like a cooled glove box with illumination and a standard 60:40 split in the rear seats
ensure convenience and functionality. The front armrest which is standard from the base
variant, and integrated with storage, adds to the ergonomic and practical design, making every
journey in the XUV 3XO a blend of comfort and class.
Overall
Length
Overall
Width
Overall
Height Wheelbase Occupant
Space
Couple
Distance
Leg
Room
1
st row
Leg
Room
2
nd row
Hip
room
1
st row
Hip
room
2
nd row
3990 1821 1647
(with roof
rails)
2600 1729 800 1050 878 1337 1308
*All measurements in mm
Sci-Fi Technology
The XUV 3XO is at the forefront of automotive technology with 80+ Adrenox features, twin
26.03 cm HD screens, wireless Android Auto & Apple Carplay, and built-in Alexa**. The firstin-segment features like a 65 W USB-C charging point and Electronic Parking Brake with Auto
Hold are tailored for tech-savvy users seeking convenience on the go. Adding to the list, an
immersive audio experience is created through a Harman Kardon Premium Audio with
Amplifier & Sub-woofer that also offers Sonic Expanse, Bass Enhancer, 9 Band Equalizer, and
4 Ambient Sound Modes.
Additionally, first-in-segment Level 2 ADAS (1R1V) with 10 features ensures enhanced driving
assistance and safety measures. The inclusion of radar technology aids the ability to detect
obstacles in challenging weather conditions such as heavy rain or dense fog, thereby offering
crucial collision warnings and facilitating Automatic Emergency Braking (AEB).
These cutting-edge features are complemented by the largest-in-class SkyroofTM, which not
only enhances the vehicle’s visual appeal but also enriches the driving experience. The
360-degree surround view system with blind view monitor further adds to the comfort and
convenience of the driver
