Mumbai, 7th May 2024: Magenta Mobility, an integrated electric mobility solutions provider, and Switch Mobility, the electric vehicle arm of the Hinduja Group, announce a strategic partnership by signing an MoU to procure 500SWITCHIeV4 (Intelligent EV) over two years. This announcement was celebrated with the key handover and vehicle flag-off by Mr. Maxson Lewis, Founder & CEO of Magenta Mobility, and Mr. Mahesh Babu, CEO of Switch Mobility in the presence of multiple clients, further emphasizing the collective dedication to revolutionize the electric mobility landscape.
With this partnership, Magenta Mobility seeks to harness Switch Mobility’s proficiency in commercial electric vehicles to enhance its last-mile and mid-mile intra-city operations for clients throughout India. By seamlessly integrating Switch Mobility’s cutting-edge electric vehicle technology with Magenta Mobility’s comprehensive and innovative service portfolio of Logistics, Charging and Technology, this collaboration is poised to set new pioneering standards within the EV logistics and transportation sector as a whole.
Speaking on the occasion, Maxson Lewis, Founder & CEO of Magenta Mobility, expressed his enthusiasm about the partnership, stating, “We are thrilled to join hands with Switch Mobility to accelerate our commitment to decarbonize logistics in India. This collaboration underscores our unwavering dedication to spearheading the transition towards safe, smart, and sustainable mobility solutions. With these eLCVs, we will be able to offer an increased payload capacity to our clients. Combined with our existing fleet management, charging and technology platforms, we will be offering a strong opportunity for the logistics sector to go electric. This is just the beginning of our association and together, we aim to redefine the future of logistics in India.”
Mahesh Babu, CEO, SWITCH Mobility Ltd., said “As the global urban mobility landscape experiences a transformative shift towards electric vehicles, we at Switch Mobility take pride in our position at the forefront of this historic evolution. Our SWITCH IeV4 which is India’s first eLCV in 3.5-ton category is built on a cutting-edge 310V high-voltage architecture for enhanced performance. With a superior payload, extended range and maximised volumetric space, the vehicle offers a significantly better TCO. This game-changer will accelerate progress towards a sustainable future.
The strategic partnership with Magenta Mobility strengthens our commitment to a cleaner future. Renowned for their innovative approach to logistics, Magenta Mobility brings a data-driven perspective that perfectly complements our vision. This collaboration is more than just adding vehicles to Magenta’s fleet, it marks a pivotal moment in redefining the transportation paradigm by integrating cutting-edge technologies and sustainable solutions to empower the future of mobility.”
SWITCH IeV4 is an intelligent eLCV with a 32.2 kWh battery and a 1700 kg payload capacity. It offers a spacious cargo area and delivers a 120 km range for safe, comfortable and efficient operations. Its 60 kW motor and 230 Nm torque provide strong performance. The SWITCH iON system – a proprietary, connected technology telematics solution helps businesses achieve smarter and more cost-effective fleet operations. These specifications align with Magenta Mobility’s growth plans for FY 24-25 to strengthen the eLCV segment. This collaboration also marks a crucial step towards Magenta Mobility’s ambitious goal of ‘Ab Ki Baar Dus Hazaar’ program, aiming to deploy 10,000 electric vehicles by September 2025.
