Pune, India – May 24, 2024 – Jawa Yezdi Motorcycles, a leading manufacturer known for its performance-classic motorcycles, today launched the head-turning Jawa 42 Bobber Red Sheen at the All You Can Street Festival (AYCS) in Mumbai. Priced at Rs 2.29 lakh (ex-showroom Delhi) and positioned as a top-of-the-line variant, the Red Sheen joins the popular Black Mirror edition.
The launch at AYCS, a festival celebrating culture through fashion, music, and art, reflects Jawa Yezdi Motorcycles’ commitment to fostering a vibrant lifestyle and motorcycling culture. The brand’s deep connection with subcultures aligns perfectly with the festival’s spirit of artistic expression.
Following the success of the Jawa 42 Bobber, Jawa Yezdi Motorcycles aim to solidify its bobber segment leadership with the Red Sheen. Featuring a striking red fuel tank stripe, this new variant caters to a younger audience seeking a bold and distinctive ride.
The Red Sheen boasts a dazzling chrome finish on the tank and diamond-cut alloy wheels, enhanced with the convenience of tubeless tires. The powerful 334cc liquid-cooled engine delivers 29.9PS and 30Nm of torque, paired with a smooth and precise six-speed gearbox. Rider comfort is ensured by an assist and slip clutch, seven-step pre-load adjustable rear mono-shock, two-step adjustable seat, USB charging port, digital console, and full LED lighting.
“The Jawa 42 Bobber has been a phenomenal success, and we’re thrilled to expand the family with the introduction of the Red Sheen,” says Ashish Singh Joshi, CEO of Jawa Yezdi Motorcycles. “This head-turning variant injects a shot of vibrant energy into the bobber segment, catering to a new generation of riders who crave a motorcycle that reflects their individuality. The launch at the All You Can Street Festival perfectly embodies Jawa Yezdi Motorcycles’ commitment to fostering a culture that celebrates self-expression and a love for riding.”
With the launch of the 42 Bobber Red Sheen, the company anticipates a surge of interest from Gen-Z customers who value a motorcycle that blends timeless heritage with cutting-edge style. The Red Sheen offers a compelling choice for riders seeking a head-turning presence on the streets. The recently refreshed Jawa Perak, along with the Jawa 42 Bobber, forms the current ‘Factory custom’ portfolio for Jawa Yezdi Motorcycles, complementing the existing lineup that includes the Jawa 350, Jawa 42, Yezdi Roadster, Yezdi Scrambler, and Yezdi Adventure.
The pricing for the Jawa Perak and various Jawa 42 Bobber variants (ex-showroom Delhi) is as follows:
Jawa Perak: Rs 2,13,187
Jawa 42 Bobber – Moonstone White: Rs 2,09,500
Jawa 42 Bobber – Mystic Copper Spoke Wheel: Rs 2,12,500
Jawa 42 Bobber – Mystic Copper Alloy Wheel: Rs 2,18,900
Jawa 42 Bobber – Jasper Red Dual Tone Spoke Wheel: Rs 2,15,187
Jawa 42 Bobber – Jasper Red Dual Tone Alloy Wheel: Rs 2,19,950
Jawa 42 Bobber – Black Mirror: Rs 2,29,500
NEW Jawa 42 Bobber –Red Sheen: Rs 2,29,500
