India, a key player in the global automotive market, grapples
with emissions and congestion amid rapid urbanization. Electric vehicles (EVs)
offer a transformative solution, supported by favourable policies and growing
consumer interest. The EV market in India is poised to soar to $206 billion by
2030, necessitating robust infrastructure. Enterprising mobility start-ups are
seizing this opportunity, employing innovative technology and partnerships to
reshape the EV supply chain.
We spotlight five such pioneers driving India’s EV revolution,
poised to catalyse sustainable mobility and redefine the automotive industry.
ZEVO
India is the Nation’s first dedicated EV supply chain
platform, with a mission to redefine the industry’s standards, driving
innovation, efficiency, and sustainability.
ZEVO
was incepted in 2022 after recognizing a critical gap in sustainable mobility
solutions for businesses juxtaposed against the presence of underutilized
infrastructure assets in micro warehousing and the inefficiencies plaguing cold
chain logistics. Driven by a commitment to delve into the positive impact of
EVs on supply chains, ZEVO sought to quantify the substantial CO2 offset
achievable through their integration. Beyond environmental considerations, ZEVO
set its sights on revolutionizing business operations while uplifting
gig-workers, empowering small vendors, and supporting farmers.
Godawari
Electric Motors– Launched in July 2019, headquartered
in Raipur, Chhattisgarh, Godawari Electric Motors Pvt Limited (eblu) aims to
reduce its carbon footprint with its state-of-the-art e-mobility solutions.
Godawari Electric Motors, the brainchild of Siddharth Agarwal and Mahendra
Agrawal ventured into a new business model with an investment of Rs 100 crore
for this new venture that involves manufacturing EVs under its manufacturing
platform Godawari Electric Motors. The company has launched e-cycle range,
e-scooter, e-auto and e-loader and has 50 dealerships as part of its retail
network expansion strategy. Godawari Electric Motors is committed to providing
customers with an array of options that meet their needs. The brand aspires to
have a Pan-India presence with sales of 1 lakh e-2-wheelers and 1 lakh electric
3-wheelers per annum by 2025.
MoEVing–
Founded in 2021, in Gurgaon (India), MoEVing is India’s first technology
platform focused on developing the EV ecosystem with data at the center of its
strategy. Our current product offering aims to resolve supply, demand, and
infrastructure issues for commercial vehicle drivers. MoEVing provides
solutions to top e-commerce, e-grocery, FMCG, logistics, and D2C companies to
optimize their logistics costs and meet their goals of reducing carbon
emissions. At the same time, on the supply side, we work with OEMs, driver cum
vehicle owners, and financial institutions to help address various constraints
that are coming in the way of EV adoption.
Magenta
Mobility– Magenta Mobility has transitioned from being a
contributor to the EV charging ecosystem to serving as a comprehensive,
end-to-end integrated emobility solution provider. At present, the company
oversees a fleet of over 1,550 electric three-wheelers in the L5 category for
last-mile delivery, with plans to expand this number to over 3,000 vehicles by
the conclusion of FY24. Magenta Mobility conducts its cargo delivery and
logistics operations in nine cities, including Bengaluru, Mysuru, Pune, Mumbai,
Delhi NCR, and Hyderabad. Although not engaged in manufacturing, the startup
procures its three-wheeler EVs from Piaggio, Altigreen Propulsion Labs, Euler
Motors, and Mahindra. In terms of charging infrastructure, Magenta Mobility
manages 39 charging depots to meet the charging requirements of its EV fleet.
Additionally, the company develops software technology to facilitate the entire
emobility ecosystem.
Zypp
Electric- Zypp Electric India’s Leading Tech-Enabled
EV-as-a-service platform, founded in 2017 with a Mission of Zero Emission and
to make India carbon-free by using an ecosystem of Electric Vehicles and
EV-based technology to make last-mile logistics sustainable and emission-free.
Zypp Electric’s business model is to make carbon-free last-mile delivery for
local merchants from e-commerce giants to delivery executives and thereby
reduce delivery cost and pollution on an asset-light model. The company currently
delivers groceries, medicines, food, and e-commerce packages from point A to
point B through their fully automated IoT and AI-enabled scooters which are low
on maintenance and high on performance. The technology tracks batteries that
can be replaced at Zypp swapping stations which are installed at key
touchpoints. Eco-friendly EV services also reduce the cost per delivery and
help to make the city pollution-free. Currently, it has over 20,000+ and
increasing Zypp EVs and pilots (delivery executives) working towards this
mission.
